Media And Writing Essay Semiotic Analysis

Media And Writing Essay Semiotic Analysis Any journal article essentially tries to convince the reader to accept the fact that something exists, and it should draw more attention. With the use of semiotic analysis and the codes, conventions, connotations and ideologies to construct it, this essay will analyze the chosen photo and to highlight The Question of Youth Violence article. The first step in analyzing the multiple meanings of a photo is to understand what is this image and textual message telling to us at a denotation level, which according to Barthes, is the first order of signification (OShaughnessy and Stadler, 2005:115). The photo in this article is a picture that shown the image of a pencil-bag with a light blue flower on its red background, around edge of an opened zipper there is a ball-pen with pink colour, and another ball-pen with flowers hanging over the edge. Moreover, at middle of those ball-pens a sharpen knife stick out of pencil-bag and lights shine onto the pencil-bag gives a shaded area is beneath it. A quote children are more aggressive and grow up more likely to become involved in violence C either as a victimize or as a victim C if they witness violent acts. The home is the most fertile breeding place for this situation, (American Psychological Association, 1996) at top of the photo. In article, American FBI figures shown in 1996 girls accounted for 15 percent of all violent juvenile arrests in United States and followed with few cases related to juvenile arrests. Thus, this article are constructed by a complex system, which includes implied narrative, interpellation, ideology, index , symbol, signifier and signified which aim to gain more attention from the reader. Secondly, in order to highlight a relevant mental representation to the photo, one can evaluate the connotation of the photo and then the context itself. According to Barthes, connotation is the emotions, values and associations that a sign gives rise to in the reader, viewer, or listener (OShaughnessy and Stadler, 2005:116). This pointing out in order to explain the ideologies of the photo, its need a full understanding of all elements that build up the photo. In the photo a knife dramatically sticks out in the middle of stationeries could been considered in school, students starting behave more rational and it is dangers to other student. Furthermore, the quote children are more aggressive and grow up more likely to become involved in violence C either as a victimize or as a victim C if they witness violent acts. (American Psychological Association, 1996) also supporting the photo in a more generalized perspective and at same time suggests prevent children from experiencing any for m of violent acts. Today, due to the liberation of express oneself and lack of restriction of selling and buying knife and firearm the social and moral boundaries are weakling day by day. For example, in journal article July 29, 2009 C 17-year-old Alexis Harris dies after being stabled by another girl during an argument on a basketball court in Cleveland, Ohio. (Gina, 2009:22), in this paragraph exposed security issues in high school. In addition, from this quote we noticed teenager boys and girls could not control themselves when their conscious driven by anger, humiliation. Before any further discussion, it is important to know the target audience of the article. The context of a photo article is linking with our understanding of the inscribed reader and the meaning of the text (OShaughnessy and Stadler, 2005:127). This photo article was found in the Vision journal. The journal is mainly focusing on the challenges that face society today. The journal article is aim at any person who is passionate to examining and researching in complex social, moral and philosophical perspective, and brings solutions to the problems humanity faces today. This may explain the metaphorical approach of the photo and a quotation from American Psychological Associations research paper, highlighting the youth violence is critical. Thus, the link between context and inscribed reader is obvious. In semiotic analysis, interpellation was used to describe, A process in which we internalize ideologies as response to being addressed (OShaughnessy and Stadler, 2005:162). That red pe ncil-bag in the advertisement and filled with the feminine colored stationery. Thus, such image leads me to think, in general are all children who use a red pencil-bag indicate they are potentially being violent or only the girls are intend to be more violent. Furthermore, I am interpellated as being concerned with school violence because each student in school having their pencil-bag, thus readers are getting more concerning about their children in reality. In terms of the text of the article, three areas should been discussed in detail in order to understand connotative ideas of the photo. One is the quote on top of the photograph; the large and bold font size; and the organization name in a catching red font color below the quote. The word children of the quote children are more aggressive fertile breeding place for this situation. is implied in general all children are more aggressive without gender difference. Moreover, the publisher of this quote and examples in the context C American Psychological Association, shows the truth and evidence of this studies have developed and concluded by authority. Last, FBI figures indicated 15 percent of total juvenile arrests are girls, who committed in violence. This figures increasing since 1996 (University of Alaska Anchorage, 2006). In terms of the journal article name the question of youth violence, the words youth and violence contains a symbol C which It is well established that co-relation between signifier an signified based on understanding of the article and background (OShaughnessy and Stadler, 2005). In this case, the signifier is the pencil-bag and knife in the photo and the signified is a fact C youth violence has a increasing trend in female gender. This symbol is widely understood in the world as a symbol of schoolchildren and violence, and it relates to the title the question of youth violence at first look on the photo. Thus, the quote, the figures and live examples in article has constructed a central ideology on Youth Violence. Visually, this photo has many layers, as William says, Reading media imagery is an active process in which context, social location, and prior experience other readers who may see different meanings. (William, et al., 1992). The first thing one saw when looking at the red pencil-bag, we know this is belong to a student. Furthermore, stationary in the pencil-bag are include a various ballpoint pen, pencil sharpener and mathematical instruments because every student has math and a language course at least. Thus, a knife was inside a pencil-bag means a student was intended to hurt someone, because knife was a symbol of violence and blood. Using this image, the author tried to link student and violence and he successfully combined those two ideas. Another successful creation of the photo is its colour scheme. The pencil-bag is coloured with a flashing red colour C a colour possibly implied feminine characteristic of the pencil-bag, and light blue symbolize cold and consciousness. In addition, all stationary inside the pencil-bag are followed with same color scheme to define the owner is a female. Thus, from this analysis one can draw narrative image in their mind. It has called the story a picture presents (OShaughnessy and Stadler, 2005:125). The implied story is a teenage girl who are intended or an urges to hurt somebody with a knife. The implied narrative is furthered by the quotation on the top of the page, and that leads reader to continue to read more about article in details and further. Finally, semiotic terminology is developed with various effects from a particular ideology, which relate to the photo and context of an article. When analyzing the the question of youth violence photo article, one main ideology is established. Which is the ideology that youth violence is increasing over decade and its become more serious than ever; In addition to this ideology is juvenile arrests starting include females as well. According to American FBI figures from 1996 to 2002, female juvenile arrest has increased by 9 percent (Gina, 2009:22). In reality, many readers are not aware of the facts of teenager is very easy be affected by various source to become violent. Through the narrative implication author warn the parents and teenager themselves to be aware of the world have to pay more attention to youth as a whole and in order to prevent any sad incidence in future we need to guide children to a strong and heath shape in term of physical and psychological balance.

Advertising Essay examples -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  School, family and church all have an effect on teenagers, but nothing will ever measure up to the effect that advertising has on our nation’s youth. The advertisements target our youth by way of radio, television and newspaper. Advertisers use special tactics to persuade youth to buy their products.   Ã‚  Ã‚  Ã‚  Ã‚  With the ever growing world of mass media becoming more accessible to children, we must realize the effect advertising has on the youth of today. Multiple television sets are commonplace in today’s homes. â€Å"Today, at least one television set is in 98.2% of American households.† (Television Bureau of Advertising, 2001) Television viewing is no longer a family activity. â€Å"Fifty-six percent of thirteen to seventeen year olds have a television set in their bedrooms.† (Gentile & Walsh, 2002) Advertising reaches more and more people every year.   Ã‚  Ã‚  Ã‚  Ã‚  Children spend more time watching television than any other activity except sleeping. â€Å"By age 18, the average American teenager will have spent more time watching television-25, 000 hours-than learning in the classroom.† (American Academy of Pediatrics) Children are also bombarded by ads every day through television, radio, and print. Advertisers now focus their ads more heavily towards children and teens than adults. Many ads that are â€Å"adult† ads are now appealing to younger people by having young attractive people in the advertisements.   Ã‚  Ã‚  Ã‚  Ã‚  Television is the fastest growing market with advertising. It has grown so quickly because the message can appeal to the eye, the ear, and the mind. Television ads are quick, persuasive, and enticing. The advertising and marketing budgets aimed at children approached $12 billion dollars. â€Å"Four hours of television programming contain about 100 ads.† (Minneapolis Star Tribune, 1999) The cost of owning a television has dropped, therefore making ads reach more people than ever before.   Ã‚  Ã‚  Ã‚  Ã‚  Radio advertising has always profited well in the United States for many reasons. Radio is very cheap and effective to a certain point. Radio does not have the visual aspects that television has but it can contain catchy phrases or jingles. Radio is better than television in the aspect of targeting and audience. Many radio stations have local advertisements to appe... ...wn on that station. Parents can set the v-chip ratings to suit the age group of their children, so only the acceptable maturity rating television stations will appear on the screen.   Ã‚  Ã‚  Ã‚  Ã‚  Many steps made by the government have helped the screening of inappropriate material to youth. Technologies such as v-chip, parental controls, and television age ratings help to a certain extent but media will always search for new ways to influence young Americans.   Ã‚  Ã‚  Ã‚  Ã‚  Television is the most effective way to advertise in most cases but certainly not the only way. The cheap, appealing, and accessible advertising through the internet has been growing every year. â€Å"Evidence about the effectiveness of this advertising has come mainly from industry reports. Five recent reports conclude that internet advertisements build brands (i.e., increase advertisement awareness, brand awareness, brand image, or intent to purchase). These studies suggest that size, use of interactive elements (such as flash or DHTML), and advertisement position increase branding† (Interactive Advertising Bureau, 2002).]   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

Alfieri Tells the Audience ‘Justice Is Very Important Here’. Essay

By stating in his opening speech of the play ‘Justice is very important here,’ Alfieri opens the audiences minds to relate justice back to all the events in the book that occur. Throughout the play Arthur Miller shows the importance of justice mainly through Eddie and Marco’s behavior, building up to Eddies tragic death. Through Alfieri’s first speech, Miller allows the audience to acknowledge that in America they ‘settle for half. ’ This is explaining the way that Eddie sees justice, but also how Marco, who is from Sicily, would see justice and these differences. This quotation is implying that whatever justice means to the Americans it means more to the Italians. This is foreshadowing the end of the play as it links to Marcos thirst for revenge on Eddie. At the end of Act One, Miller subtly suggests the idea of justice through Marcos defensiveness over his brother and also Eddie’s actions towards Rodolfo. After Eddie hits Rodolfo the audience gets the feeling that he feels this is justice for Rodolfo leading Catherine away from the life Eddie wanted her to have. This is emphasised by Eddie’s use of the word ‘Danish’ to describe Rodolfo. By using this as a nickname Miller is trying to access the point that Eddie is trying to isolate Rodolfo from the Italian community and also their family. The true sense of justice in this scene however, comes from Marco who ‘raises the chair over his head’. This is a clear sense of warning implied by Marco, which is clearly registered by Eddie, ‘Eddies grin vanished. ’ This, to Marco, is a feeling of justice coming to Eddie for trying to make either him of his brother feel like they don’t belong. While also foreshadowing what will happen at the end of Act 2. Miller highlights justice as one of the most important things in Eddie’s life. However, he leads the audience to enquire whether Eddie’s desires are truly ‘just’. What Eddie wants is his honour and his name but also Catherine. ‘Marcos got my name. ’ He also wants his respect back from Marco, which he has completely lost by the actions his inappropriate feelings for Catherine have caused him to take. In the structure of a Greek tragedy that Miller is trying to create Eddie plays the protagonist. It is his conflict between his good quality’s and the gradually rise of his bad ones that force the drama forwards with both Eddie and Marcos need for justice. The  importance of justice shown in the play comes to a drama filled end with Marco finally getting the justice he believes he deserves. The end of this play was foreshadowed when Marco stated, ‘all the law is not in a book. ’ By saying this Miller has implied to the audience that Marco believes it is his duty to bring Eddie’s life to an end, ‘in my country he would be dead by now. ’ He also brings in the claim felt by Marco of natural justice and how by disregarding the respect Marco feels for Rodolfo, ‘my brother, my blood,’ Eddie has lead himself in to the situation where he is nothing more than an ‘animal’ who deserves to die. In conclusion, throughout the play Miller implies the theme of justice as the most prominent and important theme of the play. It is one of the only things Marco and Eddie have in common, in the way that they both search for it and in the end it finished with Eddie dead and Marco being sent back to Italy. In the final scene Miller shows the audience that though you may gain the justice you sought out for like Marco, ‘Eddie falls to his knees before Marco,’ it may be the thing that leads to a characters downfall, in which it did with both Eddie and Marco at the end of this play.

Free Essays on Four Main Parts Of A Computer

The four categories are the processor, memory, input and output devices, and storage devices. I will explain what each one of these are, in definitions. The Central Processing Unit (CPU) is what we call the processor. The computer CPU is responsible for handling all instructions and calculations that it receives from other hardware components in the computer, and software programs running on the computer. There are many different speeds of processors, but I can’t name all of them. Memory is the electronic holding place for instructions and data that your computer's microprocessor can reach quickly. Memory is often referred to as random access memory (RAM). The RAM accesses instructions and data from the more slowly accessed hard disk form of storage. There are four sections of memory, external memory, high memory area, upper memory area and conventional memory. External memory (XMS) is directly accessible memory starting at 1 MB. High memory area (HMA) is the first 64 KB of XMS, the extended memory above the first 1MB of memory. Upper memory area (UMA) is located between 640KB and 1MB. Upper Memory Block (UMB) is areas of upper memory that is remapped into RAM. Conventional memory portion of the RAM is the only portion of memory DOS. I/O (input/output), is any operation, program, or device that transfers data to or from a computer. Typical I/O devices are printers, hard disks, keyboards, and mice. A storage device is capable of storing data. The term usually refers to mass storage devices, such as disk and tape drives. So this explains the four categories of computer hardware, and their component’s and section’s.... Free Essays on Four Main Parts Of A Computer Free Essays on Four Main Parts Of A Computer The four categories are the processor, memory, input and output devices, and storage devices. I will explain what each one of these are, in definitions. The Central Processing Unit (CPU) is what we call the processor. The computer CPU is responsible for handling all instructions and calculations that it receives from other hardware components in the computer, and software programs running on the computer. There are many different speeds of processors, but I can’t name all of them. Memory is the electronic holding place for instructions and data that your computer's microprocessor can reach quickly. Memory is often referred to as random access memory (RAM). The RAM accesses instructions and data from the more slowly accessed hard disk form of storage. There are four sections of memory, external memory, high memory area, upper memory area and conventional memory. External memory (XMS) is directly accessible memory starting at 1 MB. High memory area (HMA) is the first 64 KB of XMS, the extended memory above the first 1MB of memory. Upper memory area (UMA) is located between 640KB and 1MB. Upper Memory Block (UMB) is areas of upper memory that is remapped into RAM. Conventional memory portion of the RAM is the only portion of memory DOS. I/O (input/output), is any operation, program, or device that transfers data to or from a computer. Typical I/O devices are printers, hard disks, keyboards, and mice. A storage device is capable of storing data. The term usually refers to mass storage devices, such as disk and tape drives. So this explains the four categories of computer hardware, and their component’s and section’s....

Vice Admiral Horatio Nelson in the Napoleonic Wars

Vice Admiral Horatio Nelson in the Napoleonic Wars Horatio Nelson - Birth: Horatio Nelson was born at Burnham Thorpe, England on September 29, 1758, to Reverend Edmund Nelson and Catherine Nelson. He was the sixth of eleven children. Horatio Nelson - Rank Titles: At his death in 1805, Nelson held the rank of Vice Admiral of the White in the Royal Navy, as well as the titles of 1st Viscount Nelson of the Nile (English peerage) and Duke of Bronte (Neapolitan peerage). Horatio Nelson - Personal Life: Nelson married Frances Nisbet in 1787, while stationed in the Caribbean. The two did not produce any children and the relationship cooled. In 1799, Nelson met Emma Hamilton, the wife of the British ambassador to Naples. The two fell in love and, despite the scandal, lived openly together for the remainder of Nelsons life. They had one child, a daughter named Horatia. Horatio Nelson - Career: Entering the Royal Navy in 1771, Nelson swiftly rose through the ranks achieving the rank of captain by the time he was twenty. In 1797, he won great acclaim for his performance at the Battle of Cape St. Vincent where his audacious disobeying of orders led to a stunning British victory over the French.   Following the battle, Nelson was knighted and promoted to rear admiral. Later that year, he participated in an attack on Santa Cruz de Tenerife in the Canary Islands and was wounded in the right arm, forcing its amputation. In 1798, Nelson, now a rear admiral, was given a fleet of fifteen ships and sent to destroy the French fleet supporting Napoleons invasion of Egypt. After weeks of searching, he found the French at anchor in Aboukir Bay near Alexandria. Sailing into uncharted waters at night, Nelsons squadron attacked and annihilated the French fleet, destroying all but two of their ships. This success followed by a promotion to vice admiral in January 1801.   A short time later, in April, Nelson decisively defeated the Danish fleet at the Battle of Copenhagen. This victory broke up the French-leaning League of Armed Neutrality (Denmark, Russia, Prussia, Sweden) and ensured that a continuous supply of naval stores would reach Britain. After this triumph, Nelson sailed for the Mediterranean where he over saw the blockade of the French coast. In 1805, after a brief rest ashore, Nelson returned to sea after hearing that the French and Spanish fleets were concentrating at Cdiz. On October 21, the combined French and Spanish fleet was spotted off Cape Trafalgar. Using revolutionary new tactics that he had devised, the Nelsons fleet engaged the enemy and was in the process of achieving his greatest triumph when he was shot by a French marine. The bullet entered his left shoulder and pierced the lung, before lodging against his spine. Four hours later, the admiral died, just as his fleet was completing the victory. Horatio Nelson - Legacy: Nelson’s victories ensured that the British controlled the seas for the duration of the Napoleonic Wars and prevented the French from ever attempting to invade Britain. His strategic vision and tactical flexibility set him apart from his contemporaries and have been emulated in the centuries since his death. Nelson possessed an innate ability to inspire his men to achieve beyond what they thought possible. This â€Å"Nelson Touch† was a hallmark of his command style and has been sought by subsequent leaders.

Chinese economic systems before and after 20th century Essay

Chinese economic systems before and after 20th century - Essay Example They exported tea and porcelain products to various countries but after the 16th century, they lost their position on account of the closed door economic policies of their governments. By the 1950’s, China was producing only 10% of the world’s GDP. However, with the formation of the People’s Republic of China, there was a concentration on export oriented growth and China opened doors to the world. Early Chinese was an agriculture based economy. The economy was mostly centralized and was dominated by the bureaucratic class. The bureaucracy and gentry of imperial China were quintessential rent seekers (Maddison 2007). The bureaucracy was totally controlled by the various rulers but the bureaucrats had full freedom to run the show in the provinces they were in charge of. Thus, there was complete dominance of the urban life by this class. The lucrative business activities were impeded by the red tape. Hence, most of the big businesses were owned only by the government enterprises. There was to protection for investment by the private individuals. China’s merchants, bankers and traders did not have city charters or legal protection and international trade and intellectual contacts with the western world was completely restricted (Maddison 2007). From the beginning of 18th century till the mid 19th century, the country was plagued with many internal disorders. These rebellio ns and wars devastated the economy. Some of them were – The Taiping rebellion, the Muslim rebellions in Shensi, Kansu and Sinkiang, wars with France, UK, Japan and Russia (Maddison 2007). The financial sector of the country before 1978 was not developed much. There was only one bank, the People’s Bank of China (PBOC), which was completely controlled by the government (Brandt, Rawski and Lin 2005). This bank received budget from the government and was the sole supplier of money to all government agencies. All government units, military units and cooperatives

Monopoly Essay Example | Topics and Well Written Essays - 1000 words

Monopoly - Essay Example It was unthinkable to make diamonds available to the general public. However, supply increased rapidly in 1867 when diamonds were first found in South Africa but until the present day the notion of diamond as a precious and rare commodity remains. Just like the gold miners in California, the diamond miners of South Africa were very attracted by the riches about diamond and tend to rush. But because of the scarcity of resourceful lands and problems with infrastructure and equipment, large scale digging was impossible. This gave the opportunity for businessmen like Cecil Rhodes to rent out pumping equipment and soon realized that he had tapped a vast market potential. By 1880, Rhodes held a large enough share of diamond claims to justify a separate company purely concerned with managing the mines: thus DeBeers Mining Company was created. By 1887, the company was the sole owner of South African diamond mines (Kretschmer, p.1). Ernest Oppenheimer, a German immigrant established himself a s a prominent figure in the South African diamond and gold industry in the following three decades. As a diamond expert, he entered the gold business, created the Anglo-American Corp. of South America and owned a dominant share of South Africa’s gold mines. With his greatest ambitions, he finally gained full control and ownership of DeBeers in 1926 and this was the start of De Beers as a monopoly. There are factors that made it possible for a certain company such as De Beers to be considered as monopoly in the industry. Market structures are determined according to the degree of difficulty of entry and exit in the industry and how their products are differentiated. Monopoly is a market structure characterized by having a single or sole producer of a unique product. This is very true for the De Beers, a Swiss-based company controlled by a South African corporation, as it is the only supplier of diamonds and controls the world’s